About us

Kanna Konzept began as a small Instagram page where I shared my creations with family and friends. The name "Kanna" comes from my grandmother, Kanne, who gave me her old sewing machine, once owned by Anna, an older neighbor. Since then, I’ve upgraded to a newer machine – the old one was honestly older than I am!

Kanna Konzept came to life when I, Frida, moved to Berlin. I’ve always been creative, so starting this journey felt natural. It began with reworked men’s shirts, preserving the classic oversized fit while challenging it with bold combinations of prints and tones. My goal is to create change and continuously improve. The more I work with clothing, the more curious I become.

Kanna Konzept celebrates craftsmanship, patience, and design in every piece. It’s a space where garments are given new life, and where value is measured in care, creativity, and expression.